What is Trending in Extensible Packaging in 2021

The year 2021 has brought major changes in everyone’s lifestyle, business strategy, and personal feelings. The pandemic forced companies to rethink their positioning, brand message, and fundamental values.

The package design trends of 2021 are still vital since it is a potent marketing tool when it comes to how effectively your product sells after it’s on the shelf, your labeling system may play a vital part.

2021 Extensible Packaging Trends!

The packaging trends of 2021 are all about providing a new more immersive brand experience.  So without any further ado, let’s get into it!

Protective Packaging

The need for protective packaging has been on the upswing as a result of flattering initiatives.

 As a result, take-out is more popular than ever, addition in supermarket delivery services are on the rise. In general, more products are being sent the third consideration for customers in packaging that protects their products from the outdoors and the risk of virus contamination values.

No matter if you’re selling subscription boxes or custom corrugated boxes at retail or online, this is a great design trend. E-commerce package solutions that are durable and cover as much as actual goods as possible should be prioritized by firms in 2021.

Small Customized Runs

Customers are buying more and more online and a trend that is emerging is the personalization of packaging.

Personalized labels and boxes allow you to create a high-level user experience. This type of approach is particularly well-done thanks to marketing campaigns, custom toy boxes, and especially the social networks.

Packaging also became an interesting means of communication, mainly in this era in which digital printing allows short runs with variable data.

Transparent Packaging Trends

The items within are plainly visible through the cellophane wrappers, in this way buyers can get a good impression of the product’s overall look. Fresh fruits, vegetables, meat items, and frozen products are packaged in this way.

Last but not least, the packaging sector is a self-contained industry itself and packaging design plays a vital role in ensuring product safety, protection, promotion, and marketing the product’s brand identification among other things.

Vintage Packaging

Have you ever wanted to go back in time, do you remember when things were normal and simpler? However, it is feasible to incorporate a retro aesthetic into your packaging designs.

Packaging from the past is our fifth trend in 2021.

This is a trend that is all about the past and present. A retro aesthetic permeates the whole design from front choices to color selection and even the wrapping itself in terms of its usefulness. It may be applied to virtually any product or business. When it comes to antique hues, we think brown and pastel colors are ideal.

Flat Illustration

Among flat illustration, flat graphic style is the most well recognized. 

Shapes are generally simplified in this style and color blocks are prominent colorful blobs stand out in a crowd because simplified shapes and text are easier to read. That is because of reduced form when three-dimensional effects are removed from the designs. It becomes sharp and clear with enough freedom to grow on its own.

This allows designers to partially combine them into nearly any arrangements they like. As flat illustration continues to develop in 2021, we’ll be one step closer to achieving a perfect balance between utility and beauty.

E-Commerce

E-commerce has now taken hold in all sectors, and if you have not yet put your products online, it is only a matter of time before you will put them since the products are no longer on the shelves.

Is Packaging no longer important? That's actually the opposite: we start from the assumption that online users want to see the product on a digital shelf. Therefore, the product must be shown by attractive packaging with photos taken by professionals.

Drink and Food Delivery

This year has put great pressure on bars and restaurants that may have converted to the world of delivery.

This opens up a new hemisphere of packaging for many who are facing it for the first time. A personalized box or a simple label to seal the product with your logo and brand clearly, evidence will be enough to create a good customer experience.

Sustainability

We have been talking about the environmental impact for years now and it is a growing trend communicating your packaging as eco-sustainable has become of greater importance.

 Be sure to ask your supplier whether or not the materials used in print have an environmental impact and if there are more eco-friendly packaging alternatives, insert slogans, descriptions to explain to the customer ow is your packaging is eco-sustainable.

Conclusion

Today our packaging experts have prepared a list of trends that will occur in the world of Packaging in 2021. If you are the owner of the shop, website, or company that markets products. This will give you the guidelines to follow to get the best results from your packaging in 2021.

 

Why Companies are Choosing Paper-Based Packaging

 

In this article you are going to be acknowledged about the paper packaging, types of paper packaging, and their benefits.

Paper packaging are divided into 3 categories 

• Folded cartons

• Corrugated box

• Rigid box

Corrugated Boxes

Corrugated boxes are probably the most commonly used boxes to ship products. It is the humble ground box that you see around yourself. When you order something online from many e-commerce websites like Amazon, Flipkart, or the bomb, the brown box you get is the corrugated box. 

It’s called the corrugated box because the inner wavy layer of cardboard is produced by a process called corrugation. 

Common Applications

So let’s have a look at some of the common applications of corrugated boxes.

 E-Commerce is the only industry which is highly dependent on corrugated boxes rather than custom kraft paper boxes. Order something online and there is a high chance that you will receive your product in a corrugated box. 

Corrugated boxes are also highly used in the food industry. Go to the Pizza Hut or Domino’s and the box you receive your pizza in is a corrugated box. 

Corrugated boxes are used almost in all industries which require any sort of manufacturing, trading, or transport of goods. 

Pros

• The multiple layers of paper and the wavy structure of the inner layers provides cushioning against any sort of vibration, compression, or shocks and keeps the contents inside the box safe and sound.

•  Corrugated boxes are also highly economical and customizable. 

• There are a wide variety of design and printing options for you to choose from like printed cardboard boxes.

• They are also easy to handle.

Cons

• Weather conditions may disturb the properties and structure of the corrugated box.

• The same box might behave differently in summers and winters.

• Compared to non corrugated boxes, the surface of corrugated boxes are not as smooth, which might impact the asthetic appeal of the package.

• Corrugated boxes may deform under extreme pressure by stacking.

Folded Cartons

Folded cartons are collapsible in nature which means they can be flattened, and that allows them to be shipped easily so they don’t cover a lot of volume.

Common Applications

Let’s explore some of the common applications of folded cartons.

 Most cosmetics products like perfumes, soaps, and personal care products are majorly in folded cards. The medical industry is highly dependent on folded cartons to pack capsules, tablets, eye drops, and a wide variety of other drugs. 

Folding cartons are widely used in the food industries to pack burgers, cakes and cereals as well. 

Pros

• They are lightweight.

• Easily customizable.

• They are a great option for personalized packaging.

• They are also the most economical of the three categories of paper packaging.

• They have got the lowest shipping cost and fastest production.

Cons

• In some of the areas where folding cartons are not the ideal option. 

• Folding cartons are not suitable for heavy products, they’re also not sturdy enough as they can get deformed easily. 

• Folding cartons are also not the best option for weather proofing. If there is no protective layer inside, water can easily damage the contents of the package. 

Rigid Boxes

This type of box has a rigid structure; it can not be folded or flattened like corrugated boxes or folding cartons. 

Common Applications

So now let’s have a look at some common applications of rigid boxes. 

Most mobile phone manufacturers use rigid boxes as their choice of packaging. Rigid boxes are also often used to pack sweets. 

So, If you ever go to Holiday Arms or Beacon Villa, the box that carries the sweets inside is a rigid box. A lot of chocolates, perfumes, and confectionery items are commonly packed in rigid boxes.

Pros

• Rigid boxes are ways to earlier and stronger and then corrugated boxes and folding cartons. 

• The straight posture and edges provide the box with the finest finishing.

• The packaging is done faster.

Cons

• Rigid boxes do not require any type of folding. They are non collapsible and cannot be flattened and cover a lot of volume while shipping which brings up your shipping cost and number of boxes that you can ship is also lower.

• Beside the shipping cost the manufacturing of the rigid boxes is also much more expensive as compared to corrugated boxes and folding cartons.

• Rigid boxes are also considerably heavy and not a great option when you are looking for something which is lightweight.

Conclusion

We have discussed the paper based packaging, their types, pros, and cons to make it easier for you to choose which is good for you in all aspects. 

Paper packaging is highly recommended because it also helps to reduce the pollution as compared to plastic packaging.

Beauty Products Packaging: Importance of Cosmetics Packaging

 

How someone is even going to buy cosmetics that don’t even look attractive? If you see some beauty product in a very bland packaging, you may not even consider picking up from the shelf. There are many reasons every beauty brand should invest in customized cosmetic product boxes just like PackagingBoxesPro makes.

There are many reasons to put thoughts and efforts into the packaging of the beauty products. So whether you already have a beauty brand or planning to launch beauty products, then you need to work on the packaging as well.

Your cosmetic might be very high-quality but if it doesn’t have the right packaging then it might be hard to sell. So let us tell you the importance of cosmetics packaging.

Without any further ado, let’s get into it.

5 Reasons Why Choosing the Right Cosmetic Packaging is Important

One cannot emphasize on a single benefit of having customized packaging for cosmetics. There are countless reasons why you should never ignore the packaging.

Here we are going to discuss few of the benefits of having good, effective, and note-worthy beauty product packaging from one of the top packaging solutions such as PackagingBoxesPro.

 

1.   Extra Protection

A good packaging provides extra protection to your product.

Many products get damaged during the supply and distribution process. Having a customized packaging made exactly for your product can minimize the damage during the distribution. It obviously saves you a lot of money and material as well.

However, often customers damage the beauty products after buying as well. Whether it’s mishandling, misplacing, or just accidental, customized packaging can save the cosmetics easily.

Another protection factor packaging provides to cosmetic is eliminating the chances of product tempering. Cosmetics are super sensitive because they are applied directly to the skin. Any kind of direct or indirect temperament can not only cause damage to the skin of the user/consumer, it will also affect the brand’s image.

2.   Quick Pickups

A new customer would see the packaging of your product rather than the product itself. Unaware of the quality, if the packaging looks promising, the customer would pick it up the shelf quicker compared to other products.

For example, customers would favor a custom lip gloss packaging boxes that they find appealing and attractive rather than something which seems boring. There’s no rocket science right there, the more people interact with your products, the more sales you are going to have.

Even if the customer does not buy the product, just the interaction would be enough to impact them. Maybe they would consider the product next time they see it or ask or search for reviews about it.           

3.   Boost the Sales

The simplest of things about the packaging can boost the sales of your cosmetics. For example, if you’re launching an eyeshadow palette and you design some attractive eyeshadow packaging boxes it will surely sell like hot cakes.

There are many factors that a cosmetic buyer would consider when buying beauty products from a brand they have not used before such as:

❖     How does the packaging look like?

❖     Is the product packaging good enough to keep the product safe?

❖     Can I use this product for a long time?

❖     What are the ingredients?

❖     Why this product is better than the other similar brands?

However, the quality of your product matters a lot, the first impressions are based on the appearance of your product only. Hiring some decent packaging maker like PackagingBoxesPro to make some custom cosmetics boxes and packaging for your cosmetics products can make a huge impact. These professionals know how to design packaging's that sell.                                                                               

4.   Better Brand Identity

A lot of brands become too complex or ordinary for the people to remember. For instance, if you come with a brand name or a logo that is hard to remember, your brand image and identity would take a long time to get strong in the industry.

However, if your brand has impactful custom packaging with good marketing, you can create a long-lasting impression in terms of brand image as well.

If you are some kind of organic or vegan beauty brand that promotes eco-friendly beauty then conveying the message with biodegradable packaging is a great idea. It creates a great first impression of the product as well as represents the brand’s ambition towards the environment,

5.   Enhanced Marketing

You can sell anything if it is marketed right. The same goes for cosmetics and beauty products as well.

Packaging plays a huge role in marketing. From the custom lip balm display boxes to having printed wrappers inside the box, every little detail can affect the overall marketing of your product and brand as well.

For instance, with all of the Instagram influencer hype going on, you can run an affiliate marketing campaign with some influencers and ask them to unbox your products on their stories or feed. When they start the video or post the photo slide, the first thing they will be reviewing is the packaging.            

The way your package is unboxed will show how much thought you have put into your product.

Other than that, you can market the packaging as well as a feature of your product. For example, you can describe how the packaging keeps the product safe from any kind of temperament, is biodegradable or eco-friendly, prolongs the product life, or any other actual benefit.

It doesn’t only attract people but also builds the trust between consumers and the brand as well.

Wrapping it Up!

These are the few benefits of cosmetics packaging that everyone in the industry should know and understand. Once you start to consider every single detail about your product then nothing can ever stop you from achieving the goals you’ve been striving for.

You should always let the professionals handle the customized packaging for your cosmetics products as they know about the best dimensions and material suitable for each kind of product.

So what are you waiting for? Give your cosmetics a new look with some customized packaging!